Broadway Show Ticket Sales Analysis w/e 06/19/2016

Summer Plateau In The Tony Aftermath

In the week ending June 19, 2016, Broadway ticket sales ebbed and flowed, with some shows increasing and some decreasing, but with no drastic moves in either direction. Overall, of the 34 shows currently running, the collective gross was $28,229,261, which is an increase of just $303,922 from the week before.

On average, the shows brought in $830,272 per show, up slightly from last week’s per-show average of $821,334. The average percentage reached of gross potential was 67.00%, and the audience was filled up to an average of 83.04% of capacity across the board.

Many Shows Saw Minor Increases

The biggest increase was seen by Fiddler on the Roof, which brought in $869,484, which is an increase of $117,877 from the week before, bringing it to 55.9% of its gross potential. The next biggest increase was seen by the play Eclipsed, which concluded performances last week with an increase of $93,961 from the week before.

Eclipsed, which was nominated but did not win for the Tony Award for Best Play, had a final weekly gross of $481,728, which represents 61.1% of its gross potential. Meanwhile, minor increases were seen by The King and I ($92,239), School of Rock – the Musical ($88,619), Long Day’s Journey Into Night ($82,603), The Humans ($79,158), and An Act of God ($71,496).

A Slump For Last Year’s Shows

This past week, An American in Paris, which was vying for last year’s Tony Award for Best Musical (which it lost to Fun Home) brought in $696,523, which is a decrease of $103,722 from the week before. Furthermore, Finding Neverland, which began performances last year and did not receive any Tony Award recognition, saw a decrease this past week of $96,941, down to a weekly gross of $591,700.

Matilda, which premiered several years ago, saw a decrease of $80,193, bringing it to a weekly gross of $831,317, and Fun Home, which won the Tony Award for Best Musical last year, decreased by $17,712 to reach a weekly gross of $313,556.

Long-Running Shows Struggle

It’s also a tough time for some of the long-running shows, such as Chicago, which decreased by $43,864 to reach a weekly gross of $521,971, Wicked, which decreased by $40,666 to reach a weekly gross of $1,818,372, and last year’s Something Rotten!, which decreased by $31,112 to reach a weekly gross of $643,101.

Meanwhile, even the recent Tony Award winner Hamilton saw a tiny decrease, although it still managed to keep up a weekly gross of over $2 million, a height it had reached the week before. This past week, Hamilton brought in $2,026,838, which is a decrease of only $1,370 from last week, and which represents 122.4% of its gross potential.