Broadway Show Ticket Sales Analysis w/e 10/12/2014

“Curious Incident” Seeing A Major Boost From Good Reviews

The Curious Incident of the Dog in the Night-Time, the latest transfer from the National Theatre in London, opened on October 5, 2014 to extremely positive notices. In last week’s ticket sales analysis, it was not yet clear whether these reviews would have a strong impact on ticket sales, but with an additional eight performances underway since opening night, it is clear that they have.

In the week ending October 12, 2014, this show brought in a weekly gross of $769,927, which was an increase of $268,735 from the week before. This higher gross represents 80.49% of the show’s gross potential, having filled 97.3% of the total 8,144 seats across the eight performances.

Shows From The National Theatre Seeing Success On Broadway

Whereas there is still room for growth, this significant increase demonstrates that ticket buyers are reading reviews and word of mouth is spreading. This is unfortunately not always the case, as many wonderfully reviewed shows have still faltered at the box office.

Shows from London in general, and the National Theatre in particular, however, have a way of cutting through the noise when a powerful show has crossed the Atlantic.

Overall A Strong Week For Broadway

This past week, the entire Broadway industry brought in $27,066,127, which was a significant difference of $4,579,067 from the prior week, which had only brought in $22,487,060. This steep increase is most likely accounted for by the fact that many of the new fall plays are beginning to open, which leads to a lot of press coverage.

As the fall season continues to gear up, the industry should continue to see healthy sales. However, much of the steep increase also stems from higher sales of long-running musicals that are keeping up their momentum. For example, the highest increase was seen by Wicked, which earned $399,953 more this week than the week before.

Increases For Long-Time Favorites

The next was Matilda with an increase of $379,183, followed by Aladdin at an increase of $296,300. Significant increases were also seen by If/Then, Cinderella, and Kinky Boots. As for plays, The Curious Incident of the Dog in the Night-time went up by $268,735, followed by The Real Thing at an increase of $197,456.

The following are the Broadway ticket sales numbers for the week ending October 12, 2014:

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2014 nytix.com