By Jennifer R Jones | Posted on February 05, 2015 11:47 AM
In The Week Ending February 1, 2015, Broadway Was At A Low. Only Two Shows Made More Than 100% Of Their Gross Potential, The Book Of Mormon, And The Elephant Man.
The Winter Continues To Take Its Toll
In the week ending February 1, 2015, New York was cold and the Broadway wraps show this clearly. Of all the shows running on Broadway, only two experienced a slight upturn in ticket sales, and both only by small amounts. The biggest increase was seen by It’s Only a Play, making up for a large dip it took last week, increasing its weekly gross by $51,381 for a weekly box office of $513,389.
This only represents 44.21% of that show’s gross potential, whereas it was playing in the millionaire’s club only a month ago. In addition, a new addition to the Broadway slate Constellations saw an even smaller upturn of $8,907, which brought it to a weekly gross of $508,352.
"The Lion King", "Aladdin", And "Wicked" Decrease
This production starring Jake Gyllenhaal only made 64.99% of its gross potential this past week, which is around the median range that the show has been achieving since it began previews 5 weeks ago. Other than these two shows, every single play and musical experienced a decrease in sales from the week before.
The Lion King saw the biggest decrease of $303,224, followed by Aladdin with a decrease of $228,422, and then Wicked with a decrease of $209,690. The highest-earning shows may be able to afford to take the biggest toll, but that still does not represent a healthy week on Broadway.
“The Elephant Man” And “The Book Of Mormon” Lead The Way
This past week, only two shows made more than 100% of their gross potential, which is the marker these days for a successful week due to the overabundance of premium tickets sold on Broadway. The greatest percentage of gross potential was achieved by The Elephant Man starring Bradley Cooper, which brought in 104.28% of its gross potential with a weekly gross of $976,936.
Still it saw a slight decrease of $58,883 from the week before. This revival of a classic play has announced that it will take its success with it to London, where Cooper will continue with the transfer production. The other show that earned more than 100% of its gross potential was The Book of Mormon, which is still an unbeatable earner on Broadway.
"The Book Of Mormon" Highest-Earning Show Of The Week
This past week, it brought in $1,423,750, which represents 102.36% of its gross potential. It was also the highest-earning show of the whole week, beating out even The Lion King and Wicked, both of which have much larger audience capacities.
The following are the Broadway ticket sales numbers for the week ending February 1, 2015:
| Show Name | GrossGross | TotalAttn | %Capacity | AvgPdAdm |
| A DELICATE BALANCE | $462,985 | 4,289 | 66.85% | $107.95 |
| A GENTLEMAN’S GUIDE TO LOVE AND MURDER | $610,647 | 6,228 | 85.83% | $98.05 |
| ALADDIN | $1,119,398 | 11,343 | 94.05% | $98.69 |
| BEAUTIFUL | $964,098 | 7,222 | 87.99% | $133.49 |
| CABARET | $896,478 | 6,756 | 94.57% | $132.69 |
| CHICAGO | $365,600 | 4,948 | 65.45% | $73.89 |
| CONSTELLATIONS | $508,352 | 5,060 | 97.31% | $100.46 |
| DISGRACED | $348,413 | 4,911 | 66.87% | $70.95 |
| HEDWIG AND THE ANGRY INCH | $604,410 | 5,704 | 80.92% | $105.96 |
| HONEYMOON IN VEGAS | $369,342 | 5,088 | 54.17% | $72.59 |
| IT’S ONLY A PLAY | $513,389 | 5,681 | 65.94% | $90.37 |
| JERSEY BOYS | $624,100 | 6,953 | 70.78% | $89.76 |
| KINKY BOOTS | $839,718 | 8,762 | 76.91% | $95.84 |
| LES MISÉRABLES | $565,551 | 7,730 | 68.58% | $73.16 |
| MAMMA MIA! | $357,539 | 5,297 | 64.90% | $67.50 |
| MATILDA | $682,942 | 9,085 | 79.30% | $75.17 |
| ON THE TOWN | $491,489 | 7,272 | 48.51% | $67.59 |
| THE BOOK OF MORMON | $1,423,750 | 8,676 | 101.74% | $164.10 |
| THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME | $756,733 | 7,396 | 90.82% | $102.32 |
| THE ELEPHANT MAN | $976,936 | 5,913 | 95.49% | $165.22 |
| THE LION KING | $1,337,983 | 11,847 | 99.55% | $112.94 |
| THE PHANTOM OF THE OPERA | $555,046 | 7,607 | 67.71% | $72.97 |
| THE RIVER | $484,695 | 5,575 | 100.13% | $86.94 |
| WICKED | $1,291,035 | 12,829 | 88.65% | $100.63 |
| YOU CAN’T TAKE IT WITH YOU | $354,139 | 4,986 | 58.08% | $71.03 |
| Totals | $17,504,766 | 177,158 | 78.84% | $97.21 |
Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com
