Broadway Show Ticket Sales Analysis w/e 8/09/2015

A Slight Downturn In Ticket Sales This Week

In the week ending August 9, 2015, the entire Broadway industry stayed fairly consistent from the week before, with only a slight downturn in ticket sales. Of the 26 shows that were running last week, 12 saw an increase in sales however slight, and 14 saw a decrease in sales. The overall industry saw a collective decrease of $456,403, which is very slight in context of all the shows running.

With an overall gross of $26,873,035, this accounts for an average of $1,033,578 across all the shows. This is a decrease of 1.73% from the week before, which brought in a collective gross of $26,416,632, accounting for an average of $1,016,024 for each show. The highest increase was seen by Aladdin, which went up by $223,756 to reach the weekly gross of $2,078,163.

Decreases In The Box Office For Many Fan Favorites

This was matched by the biggest decrease in The Lion King, which went down by $290,751 from the week before to bring in the still substantial weekly gross of $2,333,537. Likewise, Hamilton went down by $235,653, bringing this buzzy newly opened show to a weekly gross of $1,255,163, which represents 94.02% of its gross potential.

A big reason why Hamilton saw this decrease is because that week included its opening night performance, in which almost the entire theatre was given away for free for guests of the production. Meanwhile, The Book of Mormon went up by $130,840 to reach a weekly gross of $1,605,195, representing 103.65% of its gross potential, and Penn & Teller on Broadway went up by $117,428 to reach a weekly gross of $1,422,088, which is 82.52% of its gross potential.

“It Shoulda Been You” Showed Slight Upturn In Final Week

On August 9, 2015, It Shoulda Been You played its final performance on Broadway. This fun-loving wedding musical comedy with a modern-day twist was directed by David Hyde Pierce, and starred Tyne Daly, Sierra Boggess, Harriet Harris, and Lisa Howard. In its final week of performances, the show brought in $494,033, which is an increase of $61,823 from the week before.

Though this was the highest gross the show brought in throughout its Broadway run, it still only represented 49.85% of its gross potential across the eight performances. This is a 7.4% increase from the weekly gross in the previous week. With a top ticket price of $197.00, the average paid ticket was $71.85.

Discounted Ticket Pricing Increases Audience Attendance For "It Shoulda Been You"

Still, with this amount of discounting and the buzz surrounding the news that this was the final week of performances, the show filled up its audience capacity to an average of 84.9%, which is an increase from last week’s average audience capacity of 77.5%. Therefore, It Shoulda Been You may have never made it into hit status on Broadway, but it welcomed a slight increase in sales in its final week of performances.

The following are the Broadway ticket sales numbers for the week ending August 9, 2015:

Broadway ticket sales raw data are provided courtesy of The Broadway League All other data, text, opinion, charts and commentary are copyright © 2015 nytix.com