By Jennifer R Jones | Posted on November 11, 2012 10:36 PM
The 86th Annual Macy's Thanksgiving Day Parade Is An Excellent Opportunity To Showcase Five Of This Season's Hit Broadway Shows
86th Annual Macy's Thanksgiving Day Parade Broadway Showcases
A New York City holiday tradition for 86 years, the Macy's Thanksgiving Day Parade is also a great showcase for another NYC staple, Broadway musicals.
This year's parade, which will air on NBC from 9am to noon on Thursday, November 22, is going to showcase five of this season's Broadway musicals: family-friendly shows Annie and Rodgers & Hammerstein's Cinderella, Christmas-themed Elf, the Matthew Broderick-starring Gershwin showcase Nice Work If You Can Get It, and the competitive cheerleading musical Bring It On.
Added Exposure For Featured Productions
Of course the hallmark of the Thanksgiving parade remains the massive balloons and parade floats that make their way along the parade route from the Upper West Side down to 34th Street. But performances from Broadway shows add a little musical spark to the proceedings.
Given the broadcast's enormous national ratings, this gives the featured shows tremendous exposure to potential ticket buyers. Bring It On in particular, which has struggled to fill seats, is likely to enjoy a box office boost due to its on-air performance.
