By Jennifer R Jones | Posted on March 09, 2010 12:30 PM
JC Penney Seeks To Redefine Its Image By Collaborating With Designers Like Charlotte Ronson, Nicole Miller, And Mary Kate And Ashley Olsen To Offer Affordable Yet Stylish Fashion
JC Penney Takes on Red Carpet Fashion
Who are you wearing? It’s a common question on the red carpet (as well as occasionally among us ordinary folk) and the answer is often some high fashion designer. But JC Penney (yup, JC Penney) is aiming to change that. The mid-level retailer, which has a store at 901 Avenue of the Americas in Manhattan; (212 295-6120), recently held a fashion show at New York’s Alice Tully Hall at Lincoln Center. (Bet you never thought you'd read the words “Fashion show” "JC Penney” and Alice Tully Hall” in the same sentence…)
The store has teamed up with some big-name designers in order to offer designer fashion at affordable prices--and in the process, change their image from a store more aligned with Kmart than Bloomingdales in many people’s minds. Current hot designers include Charlotte Ronson, Nicole Miller (who has dressed such celebrities as Halle Berry and Felicity Huffman) and Mary Kate and Ashley Olsen, who already have two successful clothing lines elsewhere. (They attended the JC Penney Discover Spring Style Event at Alice Tully Hall last week.)
Celebrities and High Society Embrace the Stores Revolution
Uber model Cindy Crawford, who also attended the show, has a line of furniture for the store, and is developing a jewelry line as well--and she swears that she mixes clothing from stores like JC Penney with investment pieces, and has been doing so since she was a teen. A number of high-society fixtures like Tinsley Mortimer also attended the show, to promote (you read about it here) the new reality show “High Society.” Get thee to JC Penney, ladies!
