By Jennifer R Jones | Posted on December 07, 2012 11:12 PM
Broadway, Off-Broadway, And Broadway National Tours Brought In Nearly $4 Million After 6 Weeks Of Fundraising For Broadway Cares
Six Weeks Of Fundraising To Benefit Broadway Cares
The 24th Annual Gypsy of the Year Competition took place on December 4 at the New Amsterdam Theatre, and during the event it was announced that $3,902,608 was raised for Broadway Cares/Equity Fights AIDS.
Each autumn, Broadway and Off-Broadway shows, as well as national Broadway tours, participate in six weeks of fundraising for the charity, which culminates in the Gypsy of the Year Competition, an event that gives the companies of many shows the opportunity to perform songs, dance pieces, and original comedy sketches.
"The Book Of Mormon" Tops The Fundraiser
Ricky Martin, Katie Holmes, and Chita Rivera were on hand to announce the top fundraisers. The show that raised the most money for BC/EFA was the national touring company of The Book of Mormon, which brought in $478,130. The top fundraiser on Broadway was the Tony Award-winning musical Once ($232,770), while Avenue Q ($24,940) raised the most among Off-Broadway shows.
The Lion King company was recognized as having the best onstage presentation at the event for a piece that was choreographed by Ray Mercer. Bring It On: The Musical was the runner-up for its high-flying hip-hop number.
